Aside from the obvious trappings above, it’s your location, your space, the way you treat customers and employees, the decisions you make about pricing and service and product development, decisions you make about finance and investment and payments and receipts. With a company, there too it’s what you and the world create together.With an individual, it’s the you that you and the world create together: not just your resume, not just you as you are for your family and friends, but you as you appear to others on the web, in your writing, the way you dress, your behavior at meetings, the way you speak, the way you deal with other people.More recently I’ve started to see it as something much deeper than look and feel something as core to existence as identity. I was taught to think of branding as a collection of visuals that should work together: logo, letterhead, signage, packaging, business cards, newsletters, websites. ![]() The boom in social media, my happy association with some very smart Generation Y people, and a good book or two ( Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a broader application of branding.
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